VALS

This week for our blog we were asked to research VALS and to take the VALS survey. Do you know what VALS is? It is a system that segments consumers by their personality traits and their behavior. This helps businesses marketing, product development, advertising, and customer servicing. The VALS system uses pyschology and personality research to determine consumer behavior.
After learning about VALS I took the survey they offer. The VALS segmentation has eight types, innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors. My results for the survey were Experiencer as my primary motivation and Innovator as my secondary motivation . This means that I am motivated by self-expression, seek different experiences for excitement, and spend a lot of income on fashion and entertainment for what is "cool". They also have and outlet for their energy(no! not a plug-in outlet!), activities and hobbies, which I have many of. As an innovator I am a leader and use my resources to my advantage. I like to try new things and to work out challenges like they are a puzzle. I found that they VALS results for me are correct. You can take the VALS survey your self at http://www.sric-bi.com/VALS/presurvey.shtml. This was also my source for all my information on VALS.